How much water we get isn’t up to us. It’s up to the whims of nature. Water is a non-renewable resource that we should never waste, regardless of the weather.
But while we can’t make water, we can make that point. So we used almost 6,000 Legos. Over 2,000 square inches of Blue Model Magic clay. And 255 yards of string to create stuff that looks like water. Artistic, yes. Thirst quenching, no.
Don't blow off lunch. Blow it up! With new Industrial Strength Lunch Decoy, which is now 20% thicker than the original.
In January 2014, Colorado became the first state in the country to legalize the sale of recreational marijuana. Before the month was over, there were dispensaries on almost every street. Even more than Starbucks.
With the media frenzy that followed, youth perception of the risks involved with marijuana began to plummet. And when the perception of risk goes down, use goes up.
The trouble is, there’s a growing body of research that shows marijuana causes permanent damage to a kid’s developing brain. However, a lot of people dispute these studies. So we figured the best way to get through to kids was to admit the issue is still being debated and to let them know they were going to be a part of the on-going debate and research.
In effect, they were going to be lab rats.
The message was delivered on giant lab rat cages placed around the city. We also used digital, movie theater advertising and broadcast to reach the youth audience.
Art direction for the 2010 model Audi catalogs. Backgrounds are manufactured with close up shots of the model creating environments that complement the car.
Shampoos are tested in fluorescent labs on innocent rats. The North Face products are tested in the world’s most formidable mountains on the world’s best athletes. We let this ridiculously awesome fact speak for itself.
Facing increased competition and declining numbers, Killington was in need of a rebrand. We learned that regulars have long referred to Killington as “The Beast of The East.” And so, The Beast came to life with print, interactive, collateral, radio and a Beast-inspired marriage proposal.
Series of social posts that show how to start happy in your undies.
The Revo brand has always been known for its uncompromising, technologically-advanced polarized eyewear. After having all but given up for dead, the brand is making a steady comeback. Leveraging the personalities and endeavors of its brand ambassadors, sales are increasing thanks in part to these online videos that are designed to subtly communicate Revo's brand values, introduce the ambassadors and, of course, showcase a portion of their collection.
Many Latinos worry that people might think they're losing their heritage for loving Kraft Mac & Cheese. But when you love something this gooey and cheesy, you'll go to extreme measures to get what you love.
You know the guy who’s so oblivious, he waters his lawn even when it’s raining? Don’t be that guy.
Now the truth can be told. The rabbit didn’t lose to the tortoise because he fell asleep. He stopped to grab a quick smoke. And it wasn’t a brick house that saved those three little pigs. It was the wolf’s two-pack-a-day habit. And if only Humpty Dumpty hadn’t stepped outside for a cigarette, a tragedy could have been avoided. If only.
That’s why the Wyoming Department of Health has a QuitLine with free medications and services to help smokers avert similar tragedies in their own lives.
Every now and then I like to step away from briefs, deadlines, computers, creative directors, pretty much everything that involves work and smell some paint fumes in my basement.